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Analysis of the Effect of Information and Communication Technology (ICT) on the Customer Attraction with Mediating Role of Organizational Intelligence: Isfahan Melli Bank as a Case Study

11/20/2021

Received: 20 October 2021
Revised: 21 November 2021
Accepted: 19 December 2021

Mohammad Hossein Khasmafkan Nezam, Nader Chavoshi Boroujeni, Mohammad Reza Veshaghi

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Abstract

The purpose of the present study is to investigate the effect of information and communication technology (ICT) on the customer attraction with mediating role of organizational intelligence. The study population consisted of managers and employees of the Iran melli Bank in the city of Isfahan. The statistical hypotheses were tested through Structural Equation Modeling (SEM). In this regard, other statistical tests were used such as Kolomogorov-Smirininov test was employed. The findings showed that information and communication technology (ICT) affects customer attraction through organizational intelligence.

Keywords: Information and communication technology (ICT), organizational intelligence, customer attraction, customer.


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Publication Information

Journal of Practical Information Technology
ISSN: 2783-2872

Director in-charge
Seyed Mojtaba Mostafavi, Ph.D.

Publisher
Rose Scientific Publication
Melbourne, Australia

Editor-in-Chief
Dr. Liam Randall

Executive Manager
Mehrdad Fallahi Barzoki, Ph.D.

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